Hey, you’re probably reading this because you appreciate the scientific side of training. You train with heart rate, power, or pace, and have a decent knowledge of different training zones and how they relate to performance improvement. You love to quantify your training sessions and race metrics, and are eager to squeeze out every last bit of performance enhancement. You recognise that training smart is the key to your next PB, because, let’s face it, we all have jobs and families, and can’t commit to pro hours like some. You log your sessions inside Strava or TrainingPeaks, and love a bit of cheeky competition with your mates for the coffee shop KOM.
You wouldn’t mind a coach, but can’t justify the cost because, really, you just need a bit of advice here and there. You know enough about training to build your own program (and quite enjoy the process of systemising your own performance enhancement), so wouldn’t get the value for money out of a $250-$300/month coaching subscription. You would, however, value a bit of input here and there to fine tune what you’re already doing, and a bit of reassurance that everything is structured optimally so you hit peak fitness for race day. You don’t want generic input, you want tailored advice based on your goals, time availability, and current fitness level.
I know this because I have just described 80% of our customers. 15% want the full-blown done-for-you coaching package, 5% just want to tick off some testing as a bucket list item, and the rest want a cost-effective way to track and quantify their fitness, while getting some valuable feedback on what they’re currently doing (and what needs to be done to hit your goals).
For this reason, we are implementing an unlimited testing & consulting subscription. For a small $35/month ($8/week) investment, you can access all of our athlete testing services, and seek the advice necessary to transform yourself into the athlete you want to be.
We’re offering this because we want to build a year-round relationship with our athletes and systematically help you achieve your short and longer-term goals. We educate our athletes that testing needs to be quarterly if they’re serious about optimising their training programs. Those who choose to come in as ‘one-offs’ (generally due to financial barriers of returning) miss out on a huge chunk of the pie. They get a good kick-start, but don’t reap the benefits of regularly updating their training zones so they can continue to train effectively. Likewise, they take a few of our training session recommendations and, after huge initial success, wonder why they stop working after a while. Simply, the body adapts to a stress, and needs variety to continue enhancing. We can identify physiological plateaus and update training recommendations when we see you more frequently.
You could look at the price of a subscription and recognise that if you visit us just two times/year for a VO2 max + lactate test that you’ll come out on top. This, although true, is the wrong way to look at it. I want to make it very clear that jumping into this subscription is a 12-month commitment to optimising the way you approach your performance enhancement. We expect to see you, at minimum, twice per year, but would really prefer every 3 months. You will, at minimum, complete VO2 max + lactate testing & consulting, but will likely benefit from sweat testing, skinfold measurements, and haemoglobin tracking. We’ll simply put you through every test we feel is relevant to your goals. You’ll commit to implementing our advice based on the results of your testing, and will return to measure the success of the training, ready to re-load for the next phase.
If you're ready to make the leap to data-driven training, click the 'sign me up' button below.
Cheers for reading,
Luke McIlroy - Director at METS Performance Consulting.